The Brand

The Brand 

SEDNEM’s mission is to be more than just a clothing label. It’s a statement of identity, freedom, and refined style. At the core of everything we do are the values we live by: inclusion, authenticity, quality, and ethics. We believe fashion has no gender, and our pieces are made for anyone who wants to express themselves with confidence and without limits.

Our commitment goes beyond style. At SEDNEM, we create pieces that reflect care for the environment, value skilled craftsmanship, and follow a transparent, conscious production process. We create limited collections with purpose, designed to last and to stand apart. For us, sustainability is just as essential as design.

Every piece we release is a celebration of individuality and the power of fashion to connect, empower, and transform.

Who We Are

SEDNEM was born from the creative partnership between two longtime friends with different, but deeply connected visions. Nadia Mendes, founder, brings years of study and experience in fashion, blending technical knowledge with a sharp creative eye to shape the brand’s design and direction. Isadora Rovai, co-founder, brings a unique perspective, rooted in her background in audiovisual and psychology, helping SEDNEM explore identity, emotion, and storytelling through clothing.

Together, we created SEDNEM to challenge the ordinary and offer something that feels personal, conscious, and real. Our goal is simple: to create fashion that means something to us, and to the people who wear it.